Why Responsive Website Design?

So, why responsive website design? Every online business should be responsive and mobile friendly. Responsive design is a collection of techniques that allow a website to change and adapt to the size of screen it’s being viewed on. Someone opening your site on a small smartphone will be shown the same site as the person opening it on their laptop but the site will have noticed the constraints and automatically reformatted to give the user an experience better suited to their device. No more zooming in and out to find the content you’re looking for. Responsive web design takes into account interaction too and makes your site easier to use by acknowledging and integrating things like touch screens to aid navigation.

Responsive web design is a must in today’s fast-moving world.

The Benefits

Future proofing

Responsive websites work well across the multitude of existing devices on the market. It’s a safe bet that we can expect better technological advances for a considerable time to come.

One design process

Over the years companies have struggled to convey their brand and end-user experience on mobile devices compared to how they look on laptops, in fact, some organisations still have two separate websites (one for laptop & one for mobile). Building a responsive website once means your site will look the same regardless of device.

Better performance

If a user lands on your mobile website and is frustrated or doesn’t see what they are looking for due to distorted content or slow load times, there’s a chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website, a user is more likely to buy a product or use a service.

Search engine friendly

Responsive web design is what Google recommends improving SEO. Per Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile-friendly.

Faster & smarter

If you design your website around one model then this one website will be accessed regardless of what device people are using. Optimizing your site no matter what the user chooses to view it on makes their life easier. Happier customers mean a happier business, get smart and choose a responsive design.

Reliable platform

Most of our websites are built on cms (content management systems) making them the most reliable platforms to work with and manage. We use WordPress which is a powerful opened sourced system that provides unrivalled potential. Many leading brands now use the platform. Speed, reliability & security are second to none giving our clients confidence that they’re getting the very best.

Better conversion rate

An optimised and consistent website, no matter what platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you than going elsewhere. If someone can find what they need from any device you are more likely to receive repeat sales and interest.

Cost effective

Responsive sites may take a little longer to put together, but they survive longer and the unified approach means management, support, and upgrades only need be applied to one place. This saves time and money.