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Like many small business owners, you may ask “why do I need a website for my business”?. You may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions, a website can increase sales, promote your business and reach customers further afield. You NEED a professional website no matter what size your business.
As a business, you can’t ignore the change in technology and must move forward with the high demand consumers desire. Long gone are the days where 90% of your sales or leads are made through high street shopping or direct interaction sales pitches. Today, consumers want your business or product in front of them. They want to view what you do on their laptop, mobile or tablet and in the comforts of their home or on the move.

6 reasons why you may be losing potential sales to competitors who have a website!

Accessibility

If you can showcase what you do and what your business provides online, your customers can make an informed decision from anywhere and view your products at the touch of a button. You will capture potential customers and leads through your website that you may not have otherwise captured as a result of them not visiting your business premises. Your business will be accessible 24 hours a day, every day, just by having an online presence.

Marketing

If you’ve attempted marketing or advertising strategies then you’ll be familiar with the cost to effect ratio which is often 80% cost to 20% effect. Marketing your business can be a costly affair, but when you have a website and use social media to advertise your products the results can be astounding. This ongoing costs of running a website are relatively low and the majority of advertising campaigns are free, they just require your time.

Credibility

Many small businesses have websites to represent their online presence and if consumers are looking for information or have an enquiry they’re more likely to choose a company that has a website than one that doesn’t. As a business, you need a website that projects a professional image which inspires greater confidence in potential customers.

First Impressions

First impressions count! If you have a poor website it’s probably better to have no website. Although a website is not every businesses priority it is important to be better or at least on par with your competitors. If you have a website, but don’t update or change content often then maybe it’s time for a redesign or to hire an in-house developer to take care of things and keep your website fresh.

Useful Information

If you consider your website to be your online brochure or catalogue. It is much easier and quicker to update your customer’s or clients about new information, products, and services, making it an effective way to announce upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news live.

Build Relationships

While you might already have an established customer base, a website is a good way to connect with new customers who might be unfamiliar with your business. More often than not, people turn to the internet searching for solutions or ways of being inspired for their latest project, gift idea or restaurant booking etc…
Good customer service begins with communication and accessibility. If customers have an opportunity to contact you via your website this builds confidence and ensures good relationships between you and potential customers.

A website might be the last thing on your busy list of to-do’s but don’t be put off or feel intimidated by the process. Contact our team for a no obligation chat, we offer a professional yet personal service and can alleviate most if not all of your concerns with our helpful approach.